The French top-flight is set to be renamed 'Ligue 1 McDonald's', with a blockbuster €60 million (£51m/$65m) deal now in place.

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• French top-flight to be renamed
• McDonald's strike huge deal
• Uber Eats formerly sponsored Ligue 1

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  WHAT HAPPENED?

  According to journalist Daniel Riolo, the French top-flight has decided to enter into a naming rights sponsorship deal with American fast food chain McDonald's. After the deal is signed the top division will be officially known as Ligue 1 McDonald's.

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  THE BIGGER PICTURE

  McDonald's will replace Uber Eats, who have been sponsoring Ligue 1 for the past five years having entered into a deal with the league in 2019. Riolo further revealed that while the food delivery company used to pay €15 to €16m per year, the new deal with McDonald's will see Ligue 1 earn around €20m (£17m) per season for the next three years.

• WHAT HAS BEEN SAID

  Speaking to , Riolo said: "They did not want to continue paying at that price… and there was an offer submitted to Vincent Labrune’s office [President of the LFP] with a tidy sum. It’s an offer from McDonald’s. They haven’t yet planned the comms for the junk food and everything, they’re working on it… It’ll be around €60 million over three years, it’s a clear increase."

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  WHAT NEXT?

  also adds that the McDonald's deal could help to cushion the blow of Kylian Mbappe's imminent transfer to Real Madrid, with the loss of the Paris Saint-Germain star likely to have a negative impact on the league commercially. Reigning Ligue 1 champions PSG are once again favourites to lift the title this season as they enjoy a nine-point lead at the top of the table. The competition will resume on Friday with Nice hosting Montpellier in the first match of the gameweek.

Tags: Futebol
Category: News